Public Relations sector


Public Relation is the practice of managing the spread of information between an individual or organization such as business, government agency, or a non-profit organisation.public relations

On October 8th 2015, the Public Relation students of Loyalist College went on school trip to three outstanding public relations organisation in Toronto Ontario.The three organisations adventure is explained below:

Steam Whistle Brewery


The Steam whistle begins in 1998 when three friends decide on “doing one thing really really well”.Steam Whistle equally proud of its unique packaging display simplicity brand marketing.The company has an exceptional team, combining talents, experience and a passion for its growth.Thus, called the “Good Beer Folks”.Steam Whistle relates to the public through home delivery, event planning, blogging, website, facebook, twitter, word of mouth.etc.steamwhistle

Edelman Public Relation Firm


Edelman Public Relation leading independent global firm was also visited.In relation to their presentation, the company uses the latest social media and digital tools to establish a new era of public engagement between organisation and their constituents.The company enlightened us on the different career path in PR among many;communication, planning and creative, media, public affairs etc. Edelman employees, work as a team and very enthusiastic about their job.The organization major media tools and events are Kraft integrated PR campaign, Mobile,Kraft community-based, Marketing program, Community relations campaign,Ontario graphite,Kraft community marketing programme, and website etc. Edelman

Toronto Football Club


The Toronto FC a soccer club was another exciting place we visited, the Public Relation officer gave a presentation on the football club and what role he plays.He explained he never minded starting as a ticket distributor before he got the opportunity of a Public Relation coordinator.He works for Toronto FC players or team at the media relation department and also make pre-season and off-season plans.He encouraged us on been optimistic, ready to grow, out of the box thinking, recognizing opportunities and ready to Tour or travel. torontofc


My best Learning in PR is…

In public relation classes so far, the learning has been continuous and fun all the way,especially in the area of writing and Phrasing words.My major area of learning includes Branding, Advertising, WIIFM, RACE, Social media, Blogging, and Public Writing.etc.

Branding :campaign that encourage consumers to create content and organization been able to share a product in other to create differentiation through colour, designs, values and awareness  from the market or competitors.

Advertising: campaign that relate a brand to consumers through paid, earned ,owned, and shared acronym (PESO) these includes social media, magazine, journalism, brochures, corporate blogging, annual reports, and special events.

WIIFM: stands for what is in it for me as an organization,individual, community and non for profit.

RACE: stands for Research, Analysis, communication and evaluation of a particular company’s brand and resources.

Another most interesting aspects are Team formation, Fundraising participation, games ,for example, Beach volleyball, Gift takeaway,Pizza get together and Presentations from Graduate of Public Relation.

Branding is also a commonly used term in Public Relation which can be described as the sum total of everything heard, seen, touched and felt about a product, a service, or a concept.

We learnt there are seven ways to build a strong brand; Consistency of brand messages, employee commitment and communication, strong brand values, consistently deliver on the brand promise, build a positive brand experience, make a long-term investment ,strength and RACE: this is an acronym for, Research, Analysis, Communication and evaluation.

In design classes, we learnt how to design newsletter and Communication can be effective using tools like Prezi for presentation.Public Relations encompasses  Media relationships and content mastering.

Rules of Grammar

stock-photo-grammar-concept-word-cloud-background-216945532Grammar can be define as the set of structural rules governing the composition of clauses, phrases, and words.

You can bravely write sentence construction and accurate communication if you understand the guidelines.These includes:Use of active voice, Link ideas with a conjunction,Use a comma to connect two ideas as one, Use a serial commma in a list, Use the semi colon to join two ideas, Use the simple present tense for habitual actions, Use the present progressive tense for current action,Add “ed” to verbs for the past tense,Use perfect tenses.Rules of Grammar

Using Active voice : For example, Mary washed the plate.

Linking ideas with a conjunction: conjunctions includes,For, And, Nor, But, Or, Yet, So.For example, Mary and I washed the plate.

Using a comma to connect two ideas:For example,Mary washed the plate, and I dispose the waste bin.

Using a serial comma in a list:For example, Toys R Us has babies and kids toys on sale.

Using semicolon to join two ideas: This can be use when two ideas are seperate sentences, but you think that they are. So closely connected;they really should be one.Use a semicolon. For example, Acquiring Knowledge is important;it’s powerful and enthusiastic.

Using the Simple Present Tense for Habitual Actions:The simple present is the tense we use for any habitual action such as the things you always do.For example, I am studying for my exams.

A Clause is the smallest grammatical unit that can express a complete proposition. A typical clause consists of a subject and a verb phrase.

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