Spring Internship

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My internship experience…

Internship is an official formal program to provide practical experience for beginners in an occupation or profession.my internship in a public relation sector  in spring will serve as on the job training. internship

Although, I am looking forward to work in a governmental or non for profit organisation this can be paid or unpaid.Expenses varies in terms of where the organisation has been located.

key learning

Internal communication in an organization such as ongoing communications, collaboration, motivations, interaction ,feedback and personal evaluation systems.

Special events,press conferences, news releases,feature stories,speeches and social media

To create and manage marketing ad messages.

To manage relationships between audience and brand by building and maintaining  workplace environments

To learn how to use the following tools:email,e-newsletters,intranet,voice mail,audio,video,CD,quizzes,games,screen savers,banners,posters, and postal mailing

To learn how to organize company’s meetings,on line meetings,social activities,internal trade shows and knowledge sharing system.

To learn how to interact and provide feedback using word of mouth, department meeting, survey and focus group

To learn how to motivate employees and customers through recognition, incentives,education and company logo items.

To learn how to design company’s logo for client satisfaction

My spring internship is going to be a lot of learning and professional development in my career!


Tips on handling online reviews

Online reviews can be on social media,company’s website or blog. this reviews can be very critical comment or survey from the target audiences that can only be seen through pictures and it involves open communication,in this type of communication there is no restriction to what to say and what not to say.thus,your audience can criticize  your company’s view or content via on line and also encourage the company’s or business point of view.in the situation whereby negative reviews are made on line in regard to a company’s product.this require handling the situation in a positive mannerism.

Tips on handling online reviews

Replying to reviews in a professional and nice words, not to counter what the audience has said but to respond positively.

Responds should involve realistic polite phrases and explaining reasons for error this will relax the organization pressure and make the client stay with the company for further business.

Be able to empathize with the client and absorb criticism quickly in order to prevent tagging the company’s image bad.

Be open to conversation and make it a general perspective this means not taking every comment personal and at the same time taking note of criticism to improve on your brand image, business and organisation.

Be able to provide timely feedback either through newsletter,calls or comment to prevent misunderstanding of reviews.contact us through email,phone number, fax, address, video calls are major tools to provide feedback.this will encourage customers especially online customers to interact more with the company.Handling reviews




Digital vs. video vs. hard copy

Digital media

Digital media is the combination of video,audio and photo content encoded in computer network.the encoding content  consist converting audio and video input into digital.it has to be protected to prevent vulnerability to been distributed through computer network for example we have windows media audio (WMA)and window media video(WMV).digital media

Advantage of digital media

music media sharing for the music shared folder.music can be encoded digitally and shared and played easily without loosing the tone,pitch,voice or content of such music.videos home server can be use to store video content for easy sharing and streaming large collection of videos recorded.

Video media

video is originally designed for internet streaming applications and can be used for content marketing.video is becoming a key means for  information and entertainment needs as well as social media campaign such as annual report of an organization.

Hard copy

Hard copy is a computer output printed on paper that can be read without a special device.it exist as a physical object.it can be viewed on computer as text or graphics.in writing annual report hard copy printed clearly represent the progress of an organization for the past year or months. hard copy is visual and interactive but can not be heard in comparing digital and video media.digital media can be easily corrupted on computer by virus if not properly protected while hard copy is more reliable in order to retrieve information.hard copy can be recycled and reused for another purposes.hard copy

digital, video and hard copy  annual report can be used  to relate annual report also, the content of an organization values and brand for promotional, advertisement and marketing can be display in a soft copy and hard copy  this depends on annual report target audience for example  hard copy report  is mostly used by upper management  in an organization and presentation of digital copy of report can be display to employees, client, customers and competitors.





Mission, vision and values


Strategy is the formulation of organizational mission, vision and values.it helps in making plans for a successful work, school, and home environment.Vision: Mission Statement & Corporate Values – BARROWS


It is the articulation of a view of reality, mission makes the future attractive and answers the question who are we? What do we do?  And why are we here?


It is a long term view of unrealizable and realizable goals. Vision needs a concrete decision making for its to be realized.it is a clear compelling goal that serves to unite an organization.its challenges the organization on where are we going?


Value is basic belief that govern individual and organizational behaviours.

Benefit of mission, vision, and values

clarity: to help focus and guide decision making about an individual values or view.

coordination: to proper organize a person’s view  and know whether everyone is working towards the same goal.

efficiency: for daily review of how efficient an individual is towards a particular indulgence.

what is my vision?

My vision is to be distinctive and serves as encouragement to my colleagues through continuous growth and development.

what is my mission?

My mission is to relate brilliantly, universally, healthily, socially and intelligently personal values, resources, collaboration and fun.

what are my values?

My values are trustworthiness, professional growth,persuasive and reliable.