Digital media is the combination of video,audio and photo content encoded in computer network.the encoding content consist converting audio and video input into digital.it has to be protected to prevent vulnerability to been distributed through computer network for example we have windows media audio (WMA)and window media video(WMV).digital media
Advantage of digital media
music media sharing for the music shared folder.music can be encoded digitally and shared and played easily without loosing the tone,pitch,voice or content of such music.videos home server can be use to store video content for easy sharing and streaming large collection of videos recorded.
video is originally designed for internet streaming applications and can be used for content marketing.video is becoming a key means for information and entertainment needs as well as social media campaign such as annual report of an organization.
Hard copy is a computer output printed on paper that can be read without a special device.it exist as a physical object.it can be viewed on computer as text or graphics.in writing annual report hard copy printed clearly represent the progress of an organization for the past year or months. hard copy is visual and interactive but can not be heard in comparing digital and video media.digital media can be easily corrupted on computer by virus if not properly protected while hard copy is more reliable in order to retrieve information.hard copy can be recycled and reused for another purposes.hard copy
digital, video and hard copy annual report can be used to relate annual report also, the content of an organization values and brand for promotional, advertisement and marketing can be display in a soft copy and hard copy this depends on annual report target audience for example hard copy report is mostly used by upper management in an organization and presentation of digital copy of report can be display to employees, client, customers and competitors.